The Super Mario Bros. Movie Emerged As The Highest-Grossing Film Of 2023

The Super Mario Bros. Movie demonstrated that video game adaptations could be successful while showing Hollywood the potential to generate over a billion dollars in cinema revenue. This film emerged as Illumination's most lucrative at the revenue counters and holds the title of the most financially beneficial production in its history.

As reported by Deadline, The Super Mario Bros. Movie emerged as the top earner for 2023 with a massive studio gain of $559 million. The creation budget was $100 million, with an additional $150 million allocated for marketing, promotions, and varied advertising activities.

This surpassed Barbie's earnings, which secured the position of the second-highest-earning movie by a significant stretch. Despite Barbie's more robust cinema revenue performance, its heavier investment in promotional strategies resulted in a net profit of 'only' $421 million.